Senior Specialist: Digital Analytics & Personalisation Lead : Vodacom Vodacom



Job Summary


•Inform the digital tagging analytics strategy as it relates to customer engagement and measurement across all digital and self-service channels for both Consumer and Enterprise segments as well as the technical enablers required to fulfil on that strategy
Develop a clear path for digital tagging analytics technology requirements across Vodacom CBU digital business and ensure alignment to the commercial objectives of the broader CBU business and all its technical platforms (including Big Data and BI teams)
Lead the digital tagging analytics requirements team for the implementation and maintenance of all Digital tracking platforms
Leverage the capabilities and insights to drive digital customer experience through Personalisation activities in order to drive broader KPI’s in digital.
• The base location for this role is,Vodacom Campus, Midrand

Duties and Responsibilities


•Build Digital centre of excellence for digital tagging analytics stack
•Drive the development of an integrated digital analytics stack to drive commercial objectives in the digital environment, including DMP (Adobe Audience Manager), Adobe Target, Adobe Analytics, Datorama, Content Square and Tealium.
•Enable implementation via relevant teams and drive hands-on implementation where feasible to pragmatically speed up progress and drive automation
•Own the technology lifecycle end to end (requirements, scope, schedule, resources, testing, quality, release, costs, and changes) for cross-functional initiatives
•Position requirements across Vodacom leadership, product management, technology teams and further stakeholders

Qualifications and Experience


•Relevant Degree or equivalent (Computer science, Marketing, Digital)
•At least 8 years’ experience in digital analytics platforms, preferably in a fast-paced, agile environment
•Detailed hands-on experience in planning, implementing, integrating and operating systems that make up the digital analytics stack
•Experience with analytics software including PowerBI, Qlik, Adobe Analytics, Datorama, Adobe Target, Adobe Audience Manager, Tealium, ContentSquare or similar
•Experience in advanced analytics areas including SQL, data warehouse and big data
•Proven track-record of driving/leading projects and creating impact through pragmatic problem-solving

How to Apply


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