•This dynamic person would be responsible for articulating and telling the DStv brand story through authentic, purpose-built content distributed via paid media channels, strategic brand and influencer partnerships, and culturally insightful thought-leadership efforts. We're looking for a creatively ambitious, performance-driven candidate to lead the execution of strategic Content Marketing initiatives.
•Execute complex, cross-functional, and cross-channel Brand Marketing and Brand & Influencer Programs
•Design, build and maintain the Multichoice digital presence
•Work with the SM to map out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why - Continuous evolvement of strategy is a must
•Integration of content activities within traditional marketing campaigns
•Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
•Brainstorm new and creative growth strategies
•Ensure consistent global experience and implement appropriate •localization/translation strategies
Plan, execute and measure experiments and conversion tests
•Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
•Draft & execute digital consumer journey mapping
Collaborate with agencies and other vendor partners
•Evaluate emerging technologies; provide thought leadership and perspective for adoption where appropriate
•Degree in Marketing, related degree or relevant experience
•Post Grad advantageous
•At least 4-6 years’ relevant professional experience in digital marketing, content, production, media, advertising and/or journalism
•Ability to juggle multiple priorities and excel in a lean work environment
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